RISING COST OF MEDIA

Let's face it, this is not 2008 any more. You can no longer just pop up ads on Google or Facebook and expect instant returns. The Ad space is competitive, large companies dominate the Ad world and have driven up the cost of Ads, making life incredibly hard for small business.

With the ever increasing cost of media, Marketers must now look for better processes to advertise their services.

PROBLEMS

    Cost of Ads

    Online Competition

RISING RENTALS

People say the biggest thing killing Retail right now is rising rentals. Well I can tell you it is not. Let me explain. People walk into your venue. Look around. And leave. You've no idea who they were. It get's worse. People come up to your counter to buy something with one of these (credit card). And then they leave and you still don't know who they are even though they are now one of your customers. It's crazy. Let me tell this is the reason Retail is dying. It's Data.

Some people say retail is dying because of Ecommerce, becuase it's more convenient. Well as the owner of an Ecommerce and Website Building platform, I think I'm qualified enough to tell you, that Retail is not dying because of  Ecommerce. It's because of data.

Look, Rentals have been going up for some time, and now with inflation, the cost of living is going up too. It might feel scary, but you shouldn't look at this as the hardest time to be in business, it's the most essential time to be in business, as a business owner, unlike other people, if you can take control, you have the opportunity to get yourself ahead. To succeed you have to be smart, and you must start to treat your retail rental just like an ecommerce business would. You need to treat your retail rental, like a marketing expense. Your rent brings in the foot traffic. It's like your Ad spend. And just like Ad spend the price is going up. But if you were an ecommerce business, you would do everything in your power to capture that data. So as a retailer, why don't you? If you could capture the data of everybody that walked through your door, you would reduce your Ad dependency, and start marketing to your data, for free, forever, just like an ecommerce business does when people signup. All you need to do is convert your foot traffic like a tech business converts online traffic. And believe me, if you can do this, you'll leave every online business envious of your returns. Because you're not chasing people. People are coming to you, they're walking in your door. In this session, we're going to show you just how to solve this problem of converting retail foot traffic, with MOBLE's 5 Step Growth Model.

PROBLEMS

  
  Don't capture foot traffic

  
  Don't capture data at POS