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BADLANDS BREWERY
2021 ECOMMERCE WEBSITE DESIGN
Badlands required a rebranding as part of the move to an upgraded brewery and taphouse in Orange, NSW. MOBLE was selected to deliver a new website to transition the business during the relocation period, and to drive sales both instore and online once the new venue open in December 2022.
PROJECT
Jon Shiner, Founder
SHOP
After the success of TAPSnTINS, we knew that mix 'n match cases were very popular, and allowed customers to build their own cube of 16 beers, or case of 24. We built a bundle calculator inside the cart drawer which shows the pack price accumulate as the customer curates their picks, allowing them to easily adjust their selections to create their perfect order.
Aaron Draplin is without question one of MOBLE's favourite ever typeface designers. MOBLE had the opportunity to meet Aaron in San Francisco in 2017 at the AWWWARDS conference, and were particularly excited to see the choice to font for the new Badlands brand... 'Hardware', by Draplin, nice.
To complement the beautiful industrial font, we opted to extend to brand guidelines introduce a beautiful font pairing of Google's 'Russo One' and 'Inter'.
To keep the design minimal, and free of any future conflict once the Taphouse opens, we used MOBLE's new point and click animations feature inside the CMS page editor. The end results was a distinctive and engaging motion of key typeface headings to make the design, in the words of our client, "looking the business".
But what about when new photography of the new venue would be available, how would the rich textures of the rustic-modern architecture be able to seamlessly evolve without timely, or costly, redesign and development fees?
RESULTS
Similarly, new photographs can be tagged and upload and instantly find them selves on each page, without ever needing edit individual pages. With one upload, all your images are size and compressed by our bots, and instantly find themselves where they need to be.
With such tools at hand, we were never phased by the proposed relocation and similarly out client was confident about not receiving any unexpected ongoing bills once the new renovation was complete, and new photos would be available. With a MOBLE website, rapid content changes can take place in moments, it just works.
If you want to find out how we do this, get stuck in to our Web School, where we release all of the tech, the tips and the tricks that we've learned by delivering 100's of project just like Badlands, and now we share them all with you, as part of your free web school training! See you there!
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