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D05 | B05 | WEB SCHOOL REVISITED
Paul Davenport | 3 min read
MOBLE has a 'Google Tag Manager Integration' so that you can manage different tags via the GTM platform.
GOOGLE TAG MANAGER
IS IT DIFFERENT TO GOOGLE ANALYTICS?
A question we get asked a surprising amount! Google Analytics and Google Tag Manager are two completely separate platforms. Google Analytics gives you a snapshot of the users and sessions of the people who are on your website. It's a powerful analytics platform that can give you lots of insights into how people interactive with your website.
Google Tag Manger is a platform that can be used integrate third party apps on your website. An app might be Google Analytics code which would trigger the ‘tag’ on each page load, or it could be a heatmapping tool, such as Hotjar, that you might only want to trigger on your landing pages.
WHY USE IT
WEBSITE SPEED
If you're running multiple tags on your website this can slow the speed at which your page loads. Google Tag Manager solves this problem by serving all of your apps via one piece of javascript.
IMPLEMENTATION SPEED
Depending upon which platform you're using and what permissions each user has to that system, using a tag manager can increase the speed at which things get done. Often in a business, only a developer might have access to the page settings, but as a marketer you might not have access to the page's code. If you have a tag management platform then you don't need access to the code in order to fire a tag on certain pages (like a Google Ads conversion code to only trigger on a newly created thank-you page).
EASE
Similar to the reasons for the implementation speed, you don't need to work with code to fire tags once you have a tag management platform. Google Tag Manager is easy to learn the basics, it can do some very complex and advanced functions, but any marketer should have the ability to implement tags on a website with GTM.
FLEXABILITY
Once you start using custom variables, you'll find that the Google Tag Manger can be very flexiable and can fire tags for all kinds of different reasons, such as:
- Fire a popup (tag) only on weekdays in business hours
- Fire a Google Ads Conversion on all page titles that contain 'thank'
- Fire a tag for only mobile users
- Fire some javascript to dynamically change a phone number based on the traffic source
- Fire a Google Analytics Event Tag when someone clicks on a particluar link
HOW TO SETUP YOUR GOOGLE ANALYTICS
If you're a beginner, you will use the Google Analytics Code, as follows:
- In MOBLE, go to the Global Settings area via the top left Menu
- In the Integrations Area find the field for Google Analytics
- Paste in your UA (Universal Analytics) code. E.g.
- Press 'SAVE'
Add your Google Analytics 'Universal Analytics' (UA) Code
More advanced users and Marketers will not use the UA code, instead you will set up Google Tag Manager.
HOW TO SETUP YOUR GTM ACCOUNT
Head on over to tagmanager.google.com to create an account. To install Google Tag Manager on your website there are some easy to follow setup steps and you'll quickly get to a screen like this:
Install Google Tag Manager Code Screen.
THE <HEAD> CODE
Copy the first piece of code and in your MOBLE website, go to the Global Settings and, under intergrations, paste it into the 'Embed Code' area.
The MOBLE Head Code Section. Paste the first GTM code here.
THE <BODY> CODE
The second piece of code needs to go into your Body section. Just below the ‘Embed Code’, notice a field for 'Google Tag Manager'. Copy and Paste the second piece of code here.
The MOBLE Google Tag Manager Section. Paste the second GTM code here.
When your done click 'SAVE' in the top right of the page.
At this point, it's a good idea to see what you already have on your website, for example if you already have the Google Analytics code implemented, you should now optimise your website by removing that from your website and triggering it via Google Tag Manager.
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